What constitutes ‘quality’ SEO content?

* No machine authors. Lots of sites use writing software to churn out keyword-rich content. The trouble with this is that it reads like machine-written content. This is bad for readers, and bad for SEO. The search engines will pick up on the lack of quality, and your website will suffer in the rankings as a consequence.
* Unique articles. A lot of content on the internet is simply copied from somewhere else. If an article reminds you of something you read yesterday, it’s probably going to bore your site users. Strive for a unique take on the subject when you can.
* Interest. Content isn’t just there for the search engines. Your site’s users can help boost your ranking by returning and remaining on your site, linking to pages on your site and sharing them with their friends. Interesting content tends to draw people back.
* Optimisation. All content on your site should be optimised, with keywords that fit your plan. Don’t forget to hyperlink to other pages on your site as well, increasing your internal link strength.