High-Quality Content Helps Build Trust

Website content should be machine-friendly and customer-friendly if you want customers to find you and stay on your site. Quite often, copy is optimized for search engines but not humans or vice versa. Know your prospects, monitor their interests and behavior, and adjust your copy accordingly. (Google Analyzer and Google Optimizer can help.) If your visitors are landing on the home page, and then leaving, you need higher-value content. If, on the other hand, they’ve bookmarked a product page and returned to it, then the content is interesting, which means you can build on it and market it.

“High quality” content means it’s relevant to the audience, concise, well-written, informative, optimized for search engines, and optimized for conversions. It should also be presented in a manner that is in line with the customers’ level of interest at that particular moment.