Which type of Quality content needed?

Just as important a part of the sales process as your “add to cart” buttons. Many sites are still not designed with content in mind, leaving SEOs to have to insert optimized content wherever they can, rather than having it be a seamless part of each page’s design.

I still hear people say that they don’t want a lot of text on the site because it distracts from the products. This is a valid concern, especially when content isn’t factored into the design process. However, content is part of the information gathering and decision making process. Without it, you lose all of your persuasive ability, and you’re just offering another product they can get anywhere else.

Not every visitor will read your content, but you need it for those that will and do. It’s up to you to satisfy each visitor’s needs and persuade them to buy your products from you, rather than from a competitor.

These are just a couple examples of how planning your SEO strategy before, or along with, your website development strategy is essential. Your website development budget should be a part of your online marketing investment, not a “development expense”.

This is an important point that I think still too few online businesses are getting. If you don’t bring your marketing team in to participate in the website design and development process, you don’t fully understand what’s at stake.

Before developing your website, choosing your design and development should be secondary to bringing your optimization and marketing team on board. The marketing team can help you interview and select the right designers that will build the site within the specifications and parameters that will be necessary for a successful marketing campaign, saving both time and money in the long run.