Tips For A Future Proof SEO Campaign

royal Mon Apr 09, 2012 1:25 am

Hi Everybody,
I've seen some dramatic changes in how search engines rank websites. In 2011 we saw the Panda update forcing unique content across the web, in 2010 we saw low quality links become devalued more and more, and so on. Over the years a lot of things in SEO have changed, but some have stayed the same.

Obviously no one knows what the future holds, but these tips will act as a great guide for what most SEO firms are doing to make sure your campaign is future proof. Make sure you ask your SEO provider about what they're doing to work for you well into the future :

1. Link Diversity Is Key

2. Produce Good Content

3. Stay White Hat

4. Quality > Quantity

5. Always View SEO As A Long Term Strategy

While we don't know exactly what changes search engines will make in the future, these tips should guide you to start future proofing your SEO campaign. A quality SEO firm will already be taking these steps to make sure you stay ranked, but if you're using a lower quality firm it never hurts to reach out to them and ask them about the points listed above -- it can make the difference between a great long term campaign and a short term flop.