Tips for a successful Email Marketing Campaign

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Tips for a successful Email Marketing Campaign

Post  royal on Wed Nov 10, 2010 1:39 am

Hi,
Following are the tips for successful email marketing campaign :

1 - Measuring the success - Open rate, Click-through rate, Click to open rate, Bounce rate, Delivery rate, Unsubscribe rate, Referral rate

2 - Personalized mailings improve the responses, try and use your clients first and last name to give your email campaign a personal touch

3 - Subject line needs to be catchy, you have to believe the customer doesn't use preview pain on their client, the subject line needs to be catchy and enticing, also send from a female

4 - Keep your HTML emails to a certain width, most mail clients open the incoming mail within a preview pain, keep within a 600px wide and you should be fine

5 - Do not over spam your clients, sending many mailings will return a high unsubscribe rate and therefore alienating your clients somewhat, email marketing should be carefully timed and managed

6 - Keep Images and Alt tags to a minimum, many email clients do not automatically download the images. Use text to deliver your message

7 - Relevant, customers like to receive messages that are relevant to what they signed up for

8 - Send a text version to accompany the HTML version, text equivalents can sometimes be less attractive to spam catch alls, a text version can still delivery the high quality content

9 - Test your mailing first to yourself and colleagues. Get it right first time will save embarrassments after is has gone, once it's gone its gone

10 - Send your mailing and monitor the responses from both your mailing analytics and your website analytics, use this as a story and trend setting, utilize the information and action any points raised.

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