Tips For Your Article Marketing Campaign

There is no doubt that article marketing is a powerful way to promote your business. By writing quality and informative articles, readers will consider you the expert in the field of your business. This is very important because you will be able to build up your image as an authority in the business.

You can also put your website link in the articles. As a matter of fact most article directories allow authors to put up to three links in each article they submit. Besides the website URL, you can also put the link directly to the product page. As an internet marketer, you can also put a link to your affiliate site.

The ranking of your website in search engine will also be benefited. As discussed, you will be able to put URLs of your website in the article. This will become a back link to your site. You can just imagine you will have tons of back links if you submit article in a regular basis. Below are three tips for you if you plan to engage in article marketing.

1. The resource box: For most article directories, the resource box, or the bio box, is where you put your links and URLs of you website and products. As a matter of fact most directories do not allow you to put links in the article bodies. It is very important to create a good resource box. Usually, you will put no more than four sentences in the box. In fact it will only make the readers feel uncomfortable if your resource is too long.

Normally, you will put the links and URLs of your website and products, as well as the author name, in the resource box. In fact you may find that all the tips for article submission out there will suggest you to put your author in the box. And I will say it is a must. This is because some article directories will turn down your article if you do not include your author name in the resource box.

2. Article content: Without any surprise, the content of the article is also very important. The article should be informative and useful to the readers. Remember that the aim of submitting articles is to build up your image as an expert in your industry. You will fail to do so if your articles are just rubbish to the readers. As a result you should pay extra attention to the content.

As a small piece of advice you can use product reviews as the content of your articles. Of course you may not be able to have all the articles in product reviews. You may also try to write some latest news on your field of business. People will love to read the news because they would like to know the latest trend in the business.

3. Article submission: There are virtually thousands of article directories on the internet. Some people will decide to manually submit to these directories one by one. However, it is suggested that you should save your time and leave the submission work to the others. You may join some article distribution services in this case. There are also a lot of freelance people and companies who will submit the articles for you manually in a reasonable price.