2 Article Marketing Mistakes that Can Kill Your Campaign

There are countless ways to market an online business ? some are free and some paid. However, nothing gets better conversions or drives up new traffic better than article marketing. This is a time-tested, well-respected approach to gain a reputation as an expert, increase your search engine rankings, and get good one-way backlinks. Your traffic will be more targeted, and the exposure that your business needs will be growing and more productive.

However, in order to get successful with article marketing, it's important that you stay away from making a few simple mistakes. An article that suffers from one of these mistakes won't be able to maximize your audience numbers. In this article, we will be addressing a few such mistakes, so that it's easier for you to avoid them and get the most out of your article marketing campaign.

When you employ article marketing, it can give you loads of quality traffic and help you grow your business. The driving force behind any article marketing strategy is the group of articles in your arsenal. Using well-written, quality articles is essential, otherwise your efforts could all be in vain. The number one error that many marketers make is tendering their articles to a directory before they have been proofread. It's this essential step that can set your article marketing campaign apart from others. Nothing can reflect more poorly on your campaign than simple, frequent spelling and grammar errors that appear within the content of your articles. Aside from giving the reader a negative impression of the writer, it can also make the content more difficult to comprehend clearly. Ignoring this vital step can really make your credibility as a marketer suffer in the long run. That's why it is so important to read and reread your articles thoroughly. Before you submit them, it is essential that they are error-free. Although it may seem like a daunting task, you should be able to easily proof-read an article of around 500 words in about five minutes. Another good tip is to sleep over your article and proof read it the next day, as this will let you read it with a fresh mind and you won't make any obvious mistakes.

Plagiarism is another typical mistake made by a lot of article marketers.

Plagiarism is a serious and unacceptable issue. If you want to build a reputation as a serious article writer, never, ever use another person's work without permission or proper credits. Fabulous new information and shocking headlines are not necessary to differentiate yourself from the pack. Find new ways of expressing older views or find a few new points to a standard argument to make yourself heard.

If plagiarizing still sounds appealing, consider that duplicate content usually will not be published by article directories and will be penalized in search engines as well. There's also the fact that by doing so, you open yourself up to legal action as well. Simply concentrate on giving your readers appealing information that proves valuable to them. By doing so, you will have readers coming back for more. Re-publishing one competitor's work is plagiarism. Re-publishing two competitor's works is double-plagiarism. Re-publishing three competitor's works is considered research. Do your research. You won't get anywhere by cutting and pasting unoriginal content. That's the long and short of it.

All in all, article marketing can prove to be beneficial for your online business, if you know what you're doing.Take the time to do in depth research so you have the information to use your article marketing campaign to the same effect that you use any other marketing tool and make the most of it. In time you will figure out what works for you, what could use improvement, and what you can simply discard.