Effective Tips for your Banner Ad Campaign

royal Wed Mar 09, 2011 10:37 pm

Hi,
Banner ads have helped many a company in the past, by reflecting their products and services. The Internet has grown into one of the biggest marketing media today. With such potential, any good ad can help generate immense amounts of web traffic. Since these banner ads play such a vital role in online advertising, it is very important to keep upgrading the quality of your ads.

Here are a few effective banner designing tips to help your business improve its conversion rate:

1.The size of your banner is very important, as it helps to influence the overall downloading speed of the website. The smaller the banner, the faster will be the downloading speed. The designer should design a banner that is small but yet integrates all the most useful information with regards to the company.

2.Try to put in powerful call to action buttons like the sign up now or click here buttons. These call to action buttons help to improve the conversion rate on your site. They do this by provoking the customer into taking an action while looking at the banner.

3.Surveys have shown that animated banners tend to get more clicks than static banners. So it is very important to put in a bit ob animation in your banner as well. However, it is important to note that overloading your banner with too much animation will instead have a negative impact on the banner's downloading speed.

4.It is important to give priority to the content of your banner. The content plays a very important role in attracting your visitors attention and in luring them to click on your banner. The content should be powerful and should send a message out to your visitors.

Following these useful tips will help you get the desired traffic to your website. After all, it is every business owners dream to come up with an advertising campaign that is so powerful and striking that it spurs the audience to visit the site immediately and buy your products and services.

Banner ads are a powerful way to get traffic to your site and to sell your products and services. However, it should be done right. If done wrong, you'll find a lot of visitors bypassing it and moving on to a competitors site instead. So, take care and develop a good strategy when advertising your business through banner ads.