How to create valuable content for your website

First and foremost, your website must contain valuable content. You need to understand that a website has the potential of receiving millions of diverse visitors per day. As such, you should ensure that the content on your website is worthy of being read or viewed by these visitors. In other words, your website must add value to a visitor if that visitor is to hang around for at least a minute, leave alone coming back for another visit. Whatever you do, ensure that you provide genuine value.

When creating content for your website or blog, picture yourself addressing a large crowd of people. Don’t you think it would be prudent to ensure that what you want to say will make a difference in the lives of the people before you? You may not succeed in impressing everyone, but at least you need to attempt to make the visitors’ experience worth their time.

Despite advances in technology, the most effective method of advertising is still word of mouth (or is it word of mouse?). When you add value to people’s lives, they will talk about you to others and recommend your services or products. On the internet, a good word about a website that offers highly valuable content spreads faster than bush fire.

Here is a good rule-of-thumb before you put out a website in the public domain is: If you have nothing of genuine value to offer to a large audience, then perhaps you are wasting your time and clogging up search engines with information that no one really wants.

Each time you write, focus on creating the best content you can. Do not allow the desire for traffic override the value of the content you publish. People have a way of knowing when a website is sincerely out to add value into their lives – or simply to decrease the value of their wallets! Avoid clogging up your website with advertisements of this or that program or product. If your central focus is on the getting something out of a web visitor as opposed to enriching their experience with your site, that visitor will have little reason to come back.

My final advice on creating compelling content for your website: write about a subject you are passionate about. Passion in your content is as infectious as an honest generous smile. Passion tells a reader that you are sold out on the subject you are writing about. In other words, a web visitor attaches more value to your website if you have a deep passionate attachment to the content. There is no better aphrodisiac than a website that brims with passion.