you need to create content.

Let’s call them Bob, Dan and Sherri.

Bob – Younger and engaged; he uses Google, Facebook, LinkedIn, writes a blog, writes reviews and shares photos.

Dan – Slightly older, engaged but less so; he uses Google, LinkedIn (not Facebook) reads blogs (doesn’t write one), but also writes reviews.

Sherri – Younger and engaged; uses Bing as her search engine of preference, uses Facebook (not LinkedIn), writes a blog, shares photos and videos.

Imagine with the clarity of the above 3 personas how you can augment your content strategy to better reach each one and deliver content that they are most likely to engage and share.