Create a Content Strategy

Once you understand your audience, you are in a much more informed position to create a content strategy.

Most content strategies start with already existing content, which is OK. But in any competitive market new content will need to be created as well.

Start outlining your content plan by understanding your objectives. i.e. inform an audience, help them with a purchase decision

Then brainstorm the topics that you can create content for and tie them into topical categories and assign each post a keyword group.

Review the content you have planned to ensure you are covering all key topics and accounting for various content archetypes.