Create a Blog Content Plan

Starting a blog is easy. Sustaining a blog over years is not. Get into the habit of creating a structured, yet flexible content plan for your company blog. Decide that some days will follow a format and others are wildcards. Then assign keyword/topics to the planned articles, tips, interviews, surveys, liveblogging, company news, curated industry news and other content types. Most importantly, tap into feedback mechanisms like comments, keyword search traffic, off-post citations, social sharing metrics and links to make sure you’re on-track.