Proper Way Of Doing A Keyword Research

royal Tue Oct 25, 2011 6:06 am

Hi Everyone,
Keyword research is a process in SEO which aims to analyze a keywords competence in the market. This is through the use of different keyword analysis tools which are mostly free of use. A popular example is Googles own Adword Keyword Tool, which is a perfect tool for measuring the competitiveness of a keyword in Google.

The effectiveness of a keyword in SEO is based on its Global Monthly Searches (GMS) and its Local Monthly Searches (LMS). The higher the average, the better. However, this is not the only factor that can affect the effectiveness of a keyword. SEO specialists would also take note of a keywords competitiveness, which can be easily determined by using that keyword in a search engine. The number of result or indexed pages is usually the basis of a keywords competitiveness.

Seo services Philippines will then weigh-in the factors. Normally, keywords with more than 10,000 average searches in a month, both GMS and LMS, are very highly-competitive keywords, usually with more than a hundred million indexed pages. Perfect keywords are those that averages more than 3000 GMS and LMS, but with less than 10 million indexed pages in competition.

Proper Structure of Keywords
Using general terms like web design, web development, or SEO alone as keywords are not advisable as keywords for SEO. SEO specialists, experts, and other professionals normally make use of a technique called Localization.

Rather than using general terms, SEO specialists will usually recommend to their clients to add a country in which their business or service can be found, such as adding Brisbane in web design which may result in either Brisbane web design or web design Brisbane. Though its GMS and LMS have significantly dropped compared to the use of simply web design, its competition had also dropped, which allows for more successful and personalized targeting.

After keyword research, SEO provides would then show their research to their clients, which may involve the removal of several keywords that the client had suggested while introducing new keywords which can allow their website to increase their visitors while targeting their primary market.