Keyword Research

One of the biggest mistakes I see start-ups (or, for that matter, even larger companies) make is in the keyword selection process. They use the Google Keyword Research Tool. But the mistake they make is to “select” a Broad Match and not an “exact” match. For all SEO purposes, you need to consider only the “Exact” match numbers. I would advise going one step further and running a small “Adwords” campaign for your website. That will give you the most accurate data as to which keywords get you leads or sales. Once you have this data, you can start using it for SEO.