Improve Search Engine Ranking Through Proper Keyword Density

When you'read the Google webmaster guide, you will instantly notice that keyword optimization is a big factor to improve search engine ranking. Every website analysis guide you can study will tell you that you have to optimize your web pages with the right keywords. However, keyword optimization is not a simple task. You need to know the proper keyword density so that search engines will show your website on top of search results. Here are some valuable tips on keyword density to improve search engine ranking.

Keyword research is the first step you need to do when optimizing web pages for the right keywords. You can take advantage of the website analysis services provided by an SEO company. Through such website analysis service, the SEO Company will analyze your website and provide you with the list of proper keywords to use. Such SEO Company can also give a comprehensive report for you on which keywords are the most competitive. By getting the website analysis services of an SEO company, you will be able to acquire a scientifically generated research on keywords optimization. You can also get professional advice on how to use these keywords to improve search engine ranking.

The next step to improve search engine ranking is to properly apply the right keyword density on any web content. You can try the keyword-percentage approach in applying keyword density optimization. This means for each web article you create, you need to use a single keyword for certain number of times. For example, if your content has 400 - 500 words, then the right keyword density should be 2 -3 percent. Applying a higher percentage than this benchmark will significantly affect the quality of your content. Remember, search engine spiders are getting intelligent. They can detect artificial keyword density optimization and these search engines despise improper use of keywords.

You can also use the keyword-positioning approach in applying the right keyword density to your web content. This approach does not rely on the number of keywords used. It puts particular emphasis on the strategic positioning of keywords within your web content. For example, if you have a specific keyword, then you have to place it on the first sentence of your article. It would be best also to use the keyword again on the last sentence of the first paragraph. Then, you have to sprinkle 3 to 4 keywords within the main content of your article. Lastly, you should place a keyword on the last sentence of the last paragraph.

Proper application of these keyword density approaches can significantly improve search engine ranking. You can use a website analysis tool and run a keyword density check so you can really determine if you have done a proper job in optimizing your content. With these techniques in mind, your website can achieve pole position on search results. Just make sure that you can select a good keyword for your web content or web article in order to improve search engine ranking.