The Basics Of Internal Link Building

If you have been involved in Internet marketing for any length of time, then you know how important SEO (search engine optimization) is. Perhaps you have even done a few things to get links back to your site to help boost your rankings. However what a lot of website owners don't know is that you can get a large boost through proper internal link building. Some ways of internal linking are better than others. Viral video marketing is a good example of that. What's funny is that when you do it wrong it will take more work for less return on your efforts. The right way requires you to focus on three main areas: anchor text, site navigation, and in-context linking. We will look at each of those in turn.

Anchor texts are words that are hyperlinked. With regards to internal link building, anchor text is the link to different pages within the same website or links to other places on the same page. The mistake people normally make is when use just any old words for their anchor text. One of the most common is "Click Here." Yes, you may want people to click there, but unless you are trying to rank for the phrase "click here" in the search engine, you are wasting your links. Instead, use keywords in your anchor text such as this: "get deals on floor lamps here," or "floor lamps." This will give the search engine the idea that you consider such specific works worth linking from.

Good site navigation is vital to any website, but when it comes to internal link building it's even more important. At the very least, you need to link to your most important pages from your main navigation menu. To get even better results you need to cross link to each optimized page from every other optimized page. Also, adding a site map can help link it all together in the eyes of some search engines and it has an added benefit of being simple to do. Make sure to add a privacy policy and contact page, as these will lend integrity to your site.

In-context linking is a mixture of the above two internal link building methods. These are keyword links that go to several parts of your site. While anchor text can be found in a menu or list, in-context linking is part of the main content on your site. It can have elements of site navigation, especially when the links help visitors move about the site in a logical way.

There are other things that can be done, but if you do these, you'll be far ahead of all of your competition that doesn't take time to do these basic things. The main thing to consider is that all the words and links on your website matter; what words you decide to link and where those links head to. Social Media Marketing Services offers the best avenue for link building. When you do it right, you will get a natural SEO boost, and that is often a good thing.