Link Building should never become Link Baiting

Hi,
The Link Building Company carries the onus of ensuring a blog has enough incoming links, categorically from other blogs and websites. Search engines use this parameter to determine how popular blogs are. When the link building company feels unable to achieve this, then it often pursues certain avenues that usually one may not subscribe to.

Companies providing Link Building Services often resort to writing posts that eventually get deemed as ‘link baits'. The link bait posts are ones written primarily to generate traffic. They are about recent and highly debated topics. They are irrelevant and inconsequential to the blog topic. Still, personnel employed at the link building company go ahead with it.
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Link Baiting, unfortunately a regular participant these days in Link Building Services, provides short term bursts of traffic to your website. New visitors just come over to the blog because of these ‘baits'. Some of them may become loyal readers, the rest do not. The name of the blog is taken out into the blogosphere, a certain reputation formed along.

The traffic comes, but is short lived. The Link Building Company fails in seeing any long term benefit. There are none to boast of actually. Ones who take the ‘bait' and show up never return again. If the topic is related to your blog and you have something important to contribute to it, it may be useful. Some conversation may be there, some traffic may show up.

These baits not only bring short term traffic but all wrong kinds. The people showing up may be completely opposite to the ones you would want to come over otherwise. They may leave offensive comments, post expletives, talk nonsense and even verbally harass your otherwise loyal readers!

How do you plan to protect your website then? How do you retain your reader base? It will not even take them a couple of minutes to do the vanishing act to never ever return. Will the entire link building services campaign not become useless? Will it not be a futile effort altogether, an exercise in vain?