What Are Back-Links and Why Are Back-Links So Important ?

Back-links are connections that are directed towards your website. The number of these connections is an indication of the popularity or importance of that website. These incoming connections are essential if you want your site appear in top search results. Google puts a large emphasis on back-links and ranks the web sites which are having higher number of quality incoming links. These connections are incoming connections that come from other websites to YOUR website.

They enable you to keep track of other pages on the web that link to your website. They are at the core of what drives search engine optimization. A link is simply the hyper linked text that appears across the Internet. Back-links are the life force in which your website survives in all the major Search Engines. Getting a lot of these incoming connections to your site is the best thing you can do for your website as far as SEO goes.

These connections for a website are nothing more than a link in a chain or in a chain fence. It is a vital and mandatory piece of the puzzle for strength and stability. They can connect to the site in various ways, but one of the most popular ways is to do article marketing. Incoming links are very important in getting your site moved up the page ranking. Whether you get free one way connections or purchase them you will need them in order to get free traffic to your site.

Building these connections happens to be one of the most vital elements of effective search engine optimization. There is simply no way around it, creating links pointing to your site(s) is mandatory. Links from bad neighborhood will however,damage your site. This would include web-sites in which Google has banned (they're not in the Google search results, for example) and those that send out spam. Placing your links with quality sites that are high-ranking to the search engines is essential for your sites exposure. That's why most links are useless, the search engines never find them, so they just don't work at all.

Incoming links are links that are directed towards your website. The number of back-links is an indication of the popularity or importance of that website. Back-links are essential if you want your site appear in top search results.