how to push your content via social media

Newspapers have always had to push their content for traffic. Before it was strong-arming partnership deals or making sure that your paper was available in popular markets. Well, now your market is the Internet and your audience is the different demographics of people who live there. Tweet your content, Facebook it, YouTube it, Stumble it, Mixx it, Digg it and do your best to push it out and get it to the people who want to read about it. Learn how to use these channels and how to build networks on them. If your company doesn’t have an infrastructure that makes it easy for readers to share and pass your content, fight for them to create one. Be your company’s evangelist.