One Way, Two Way And Three Way Link Exchange In SEO

Hi Everyone,
The significance of link exchange is renowned across every level of Search Engine Optimization. Link exchange essentially points to the swapping of pertinent links with a single or more than one web masters. You actually place on of the link of the web portal of the web master with whom you are dealing on your site and in exchange they place your link on their web portal.

Link exchange is sure to get your web portal a certain amount of targeted web traffic and will also help your website to rank well in search result pages. Acquiring high status and position for your web portal will always remain incomplete without bringing into play link exchange. You should also learn the fact by heart that it is not the quality of links that is important but the quality of links i.e. the website which is flaunting your link should have a higher page rank.

Major search engines such as Google, yahoo, Ask and Bing can judge your page ranking by the number of in bound links you have on your web portal. So this is not at all a time consuming and daunting chore, you just require laying your hands on web portals which are willing to participate. Link exchange in today's epoch has many forms and one amid these is the link exchange network.

Not only web portals but also blogs, link pages and link directories are contacted for the purpose of link exchange. However you should take care that the web portal you are linking is not a link farm. There are a plethora of link exchange varieties, such as one way link exchange, two way link exchange and three way link exchange. When your web portal's link is posted on another web portal without the need of any reciprocal link, it is called one way link exchange.

But to lay your hands on a permanent link, you should choose a relevant and reputable web portal. Two way link exchange is when a link to your web portal is placed at an external web portal and in turn a link of that specific web portal is placed at your web site. This is utterly necessary for prolific link exchange. Jonathan Leger developed and created the three way link exchange. Here three different domains are involved and it is more of a three one way linking. For example x, y and z are three domains; then x will link to web site y but y will not place any links on x on the contrary it places link on z and in a similar fashion, z will place link on x.