Common Misconceptions About Pay Per Click Advertising

Hi Everyone,
Pay per click advertising is a key component of a comprehensive marketing strategy. It is a great way of getting immediate results at low cost. However, people who have little knowledge about PPC, end up escalating the marketing costs, making it an expensive affair for the organization. While most people understand the basic concept of pay per click advertising, they often become victims of common misguiding stories and opinions doing the rounds on popular discussion forums and blogs.

In order to prevent oneself from such misconceptions, it is important to first know identify them. In the following points, we discuss some of the most misleading concepts about PPC:

1. Number 1 ranking gives best results

2. Higher the CTR, more successful will be the campaign

3. Consumer behavior remains static

4. Using all the keywords in one ad can get you better results