SEO Vs Pay Per Click

Hi Everybody,
SEO is the process of improving the visibility of any actively advertising business with a working website or webpage onto one of the popular search engine sites such as Google Yahoo and Bing. (SEO) allows business owners to increase their revenue, clientele and reputation by direct placement onto what is known as the organic or (natural) section of the internets popular search engines sites mentioned earlier. This is done by collecting data and calculating the searching results using algorithms. Algorithms calculate the infinite number of views to a specific and commonly searched keyword or keyword phrase.

The main difference between (SEO) and Pay per Click or (PPC) marketing is the time it takes to reach optimization and the cost to do so. The amount of time it takes for (SEO) to start being effective is a few months where as, (PPC) only takes weeks however, with cost (SEO) is basically free except for the fees that your online marketing firm charges you. With (PPC) advertisers must bid on keywords or keyword phrases that are relevant to their market.

They pay the hosting service a fee every time the ad is clicked on. In addition too, the fees the online marketing company managing your campaign charges you, if using one are. The Cost per Click or (CPC) is the total sum that will be paid by advertisers to search engines or other publishers on the internet for a single click on their ads, which directs visitors to the advertiser's page. Some of the techniques or tools used in gathering data for the (SEO) internet marketing search process includes: video searching, local searching, academic searches, image searching and vertical searching. A vertical search is a more specific type of search engine focusing on categories of specific segments of content such as legal advice, online shopping, travel information, and media.Searchers will click on organic listings 95 percent more than the paid sponsored ads section. The main advantages (SEO) has over (PPC) is that it's more cost effective and the location is in the popularly clicked location. Also, for (SEO) to be most effective there are some changes that may be required to the original HTML code of a website and the site content, so that the (SEO) strategy can be implemented into website design and development.