How to build links to internal pages

Hi Everybody,
Building links to internal pages is virtually identical to homepage. True you can't use directories but that's about the only link building tactic that doesn't apply. There are two points that you're going to want to direct links to:

1. The category/brand main page

The first point you're going to want to direct links at is the main category page and the main sub-category points of the ecommerce site. You'll want to direct these links in with anchor text that suits the brand and/or category subject. Let's use Amazon as an example again.

The individual brand and usage pages are the same from this perspective./ You'll want to optimize the pages and you'll want to focus the links for long term gain but the short term purpose is to pass strength to the product pages.

2. The product pages

On top of building links to pages one level up (as we've just discussed) you'll also want to build links to the individual product pages. Amazon can build a page, link to it and have it rank – you probably cannot. For products and models you know will stand the test of time – building links can be a long term strategy but not my favorite (due mainly to the fact that it's not exciting). Personally I like building links to “Coming soon” product pages and getting them spidered before there's any competition and then adding in the product the day it launches giving you a one-up over your competitors in both timing and strength. Heck, you might even win out over Amazon for a while.

Don't overdo it in the link building. You've got a lot of products. Unless you know a specific product is going to be HUGE you'll want to just build a few links and move on. You've got a lot of products to cover.