The Proper Way To Build Links

The focus is usually on anchor text, in regards to obtaining bartered or paid links. A webmaster will immediately ask for their top keyword to be linked to the homepage. Also, a secondary keyword will be requested to be linked to its corresponding internal optimized landing page. And wisely, so. It is industry standard to wish to rank higher for that keyword. The end result desired is getting links with that keyword!

A link-buying wise webmaster would say that should be done most or half of the time. There are other things to use. You should mainly use your URL, as this is an utterly natural term one would link. Almost always, natural links link from anchor text starting with "www"

If a blogger were blogging about this super site they found, that carries every type of bicycle seat imaginable, they would not link "bicycle seat covers. I found this wonderful site that has every imaginable color, size or fabric bicycle seat cover." this would be most natural in appearance. Linking your business name at times is also an option. You should already rank #1 for your actual business name, but adding credibility to your link profile is what is desired. This tactic will help achieve this goal.

You will not want to show a spike of artificial links, if you are stepping over Googl's boundaries. The best application of this would be when you are obtaining large amounts of lower quality links, such as blog articles. Make sure you mix up the anchor text. Your site will be helped overall by the quantity of incoming links, more than worrying about exact anchor text. Keep it real, by throwing out a few logical site mentions or specific product mentions.

Think of the handful of purely natural (unpaid) awesome high PR links you have acquired, from simply being a great site, or having business connections. Maybe you spoke at a revered convention, and that site gave you a link. Perhaps you are supply a national brand that lists you on their site. What specific words would be linked? Not "cheap socks", that wouldn't be typed in on the seminar agenda.your business name would be the link. You are getting authority from that PR7 link, regardless of your anchor text. These are all incoming links, they are all of value in the big picture, and natural links will offer long term rewards, while keeping you safe.