Google Adwords Tips From Me...

Tip #1:

When setting up google adwords campaign, make sure everything you set up has great quality. What I mean by that is that you're ads have to be rich with the keywords you are bidding on. Its even better if the website you are promoting is rich with keywords that you are bidding on. If not, make a landing page rich with the keywords and promote that. If the quality of your campaigns are nice, your quality score will end up being high. The higher your quality score, the lower you pay per click. The lower you pay per click can definitely lead to more profits.

Tip #2:

Want to promote a product or service for a certain market but cant decide which product or service to promote? Well use a page rotator! Gather up 3 or more products or services in the same niche and put your affiliate links for each one in a rotator. Be sure to pick out only the best looking ones. Pick the ones that you think you'd buy or sign up for. Promote the rotator URL and test from there. Whichever product or service makes you the first sale, you can either: take out all the other ones and promote the one that made you the sale fully or you can continue until you narrowed it down to best product(s) or service(s) that made you the sales. Be creative with this one. You can also rotate landing pages with this and see which landing page does better. The important thing is to test out what works and what doesnt. You can find the perfect landing or squeeze page (if you want to capture the persons email address) and the perfect product to promote with this method.


Tip #3

If you have a list of converting keywords, you can add and/or change one word in those converting keywords and have another converting keyword. In other words you can take a one converting keyword and makes thousands more of converting keywords with it. Its also best to think outside the box when doing this. Remember creativity has a great deal to do with it.

Tip #4:

Already got a good performing campaign? Great! But then all of a sudden, the product or service you are promoting goes down so you change the product or service you are promoting. Good or bad? Its good if you own your own domain name and have a landing page or squeeze page leading to the product. This way your quality score wont change. Now it becomes bad when you are only promoting your own affiliate link. For example, if you were promoting your own affiliate link and you've managed to obtain high ranking positions and making great money. All of a sudden the page goes down and you decide to change the product you are promoting with a different url, this will end up bringing you back to day one. This is because if you change your destination URL for a good performing campaign, your quality score will go back down and you will lose your high ranking positions. From there you would have to start all over again. The solution to this is to own your own domain name. Besides if you own your own domain name, you will be competing with nobody for the same name and you can always change the product or service you are promoting without affecting your quality score.

Tip #5

Got great converting keywords? Great! Take it a step further by bidding higher on exact match keywords, a little higher on phrase match keywords, and keep the broad match keywords cpcs the same or a little higher if you want. Test what works out for you. Remember its all about testing.