Why email marketing?

Hi,
E-mail marketing is one of the THE most powerful, immediate and cost-effective and measurable marketing channels available to marketers.

Even a novice to email marketing can produce branded campaigns, with dynamic content targeted to different recipients, and best of all, measure the impact of a message instantly.

Most major brands are using email marketing (have you checked your competitors?), but the beauty of email marketing is its accessibility, for one-man bands through to SMEs and corporations :

Efficiency

If you have a list of opted-in contacts with their email addresses, it’s possible to send timely, targeted, and effective messages with very little investment of time or resource.

Insight

Many of our clients tell us that their favorite thing about email marketing, however, is the insight that can be drawn. Using an email marketing provider you will be able to see right down to contact level who clicked on which calls to action, links or images, and track the clicks through to your website with Google Analytics for a wealth of behavioral insight.

Cost-efficiency is on the table

It’s as clear as day that quality email marketing is considerably less expensive than direct mail advertising. A promotional email doesn’t cost a fortune to design as you don’t use any materials except text, pictures and graphics incorporated in an email.