Grab their email

If there is one point at which marketing meets SEO, it is generating leads. Requiring a contact email address should be a basic part of any form on your site. Don’t forget to also include a disclaimer that the user may be contacted by email for marketing purposes.

Once you have a user’s email, you need to know what to do with it. Most businesses use the emails gathered from contact forms and registrations to simply spam the user with periodic sales offers. This method swiftly gets tiring for the user. With thought, you can use the information you have on your target users to develop a relationship with them that will deepen with time. Things like invitations to special events, newsletters and viral campaigns may prove more effective than general advertising. You can talk with our consultants at SEO Consult about researching your target users and developing relationships.