Basic SEO Guidelines To Promote Websites In Search Engines

Hi,
Search Engine Optimization (SEO) is quite a familiar term in web industry. Basically, it deals with promoting a website or a web page in search engines like Google, Yahoo, Bing etc. Of late, SEO has become a common practice in online marketing world. Every company, big or small, aims to sell its products and services online and to fulfill this objective, it needs to occupy top ranks in major search engines. Here is a list of basic SEO guidelines that needs to be followed to elevate search engine rankings.

1. Choosing Best Domain Name: As search engine searches the key phrase used by the users to show the results from its vast database, it gives preference to websites that contains keywords in their domain names. Hence, it is suggested that one should use the services in his website domain name. It really helps a lot. Further, a hyphen used between two words of a domain name makes it easy to detect the keywords.

2. Selecting Best Meta Elements: Meta elements must reflect your major products and services. Meta keywords and descriptions must have some sort of similarity. It is highly recommended that title length of the web page must not be more than 70 letters and its Meta description not more than 170 letters. By not including prepositions and conjunctions, one can accommodate all services in prescribed limit of 70 letters.

3. Writing Best SEO Content: The content of the website must be search engine friendly. The major keywords should be 6-7 per cent of any web page content. A free flow text that doesn't seem to reflect keywords is the hallmark of a good content. The copy writer should use the keywords in his text very cautiously as SEO based content serves dual purpose. Firstly, it convinces the visitors on readability front and secondly, it meets different SEO parameters on search engine visibility front.

4. Getting Best Quality Back Links: It is essential to get quality back links for your website as different search engines provide credibility to a website when it is linked with websites of the same field or when the outbound and inbound links make it easy for visitors to understand the nature of services or products you offer. Submitting articles in article directories also helps in getting quality one way links to your website.

Generating business leads from website becomes possible only when it ranks better in search results. Above mentioned basic SEO guidelines helps in achieving top page rankings.