Online search engine marketing will make your web sites known?

Online search engine marketing or SEM is simply Internet marketing meant to make various web sites known. The purpose of marketing type is to enhance web page visibility in search engine result pages, preferably by directly influencing the rankings in a positive way. The strategies that online search engine marketing works with, includes context advertising, paid inclusion and pay per click. In addition, the pay per click system also means that search engine optimization is carried out but SEO is considered to be a different aspect not directly related to online search engine marketing. According to the New York Times our term refers to paying in order to be listed in a search result.

Let's see how online search engine marketing relates to each of the above mentioned techniques. First of all, there is pay per click or PPC ?an advertising model carried out on search engines, blogs, advertising networks or various web sites regardless of content, in which advertisers pay the site that hosts the ad only when the ad gets clicked. With search engines it is a little different because this time, online search engine marketing specialists need to select and bid on keywords that are most likely to be used by their target consumers. The smart thing with PPC is that the ad will be displayed on a content site when there is a certain match between the keyword of the advertiser and the one in the query made by the searcher.

Next comes contextual advertising as another product or method of online search engine marketing. To understand it better we have to imagine having a frame within another frame. With this advertising platform, even ads are targeted. There is a system that identifies keywords in the web site content that a user gets access to and, based on those keywords, relevant advertisements will be displayed. So, based on the larger frame, we have another frame, that will actually present its content as the actual Internet site that you, as a potential consumer, are to get to eventually.

The last but not least important method of online search engine marketing is paid inclusion. In this case, the company that owns the web site has to pay a certain fee in order to be included by search engines in their indexes and one such search engine is Google.