Search Engine Optimization - Online Marketing

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Search Engine Optimization - Online Marketing

Post  royal on Mon Dec 10, 2012 2:28 am

Hi Everyone,
Search engine optimization is a process to increase the targeted traffic to your site. To make your site work, you need to target the keywords. Unless and until your site explains properly what it is trying to sell, the whole purpose seems to be defeated. Your site :

1. Should duly reflect the message it is trying to convey.

2. Should be able to achieve its goal of delivering the exact information.

3. A quick look at the site should be able to convey the message implemented.

4. Should be able to attract the audience.

For all this, targeting the right keyword, explaining the services and the product offered is a must. The site should be planned, thus making it convenient for the people visiting it. It should not be clustered, for instance- all the information should not be on page one, thus making it messy and the other pages giving a barren look.

Search engine optimization elevates the site. Site analysis is the first step. It is done to see, how its ranking can be improved. Keyword search is another important aspect of search engine. The right keywords will have a big impact and can be used towards reaching the goal. SEO is online marketing, targeting specific audience. It is the only form of advertising that is truly accountable.

The goal of search engine optimization is to get a web page high search engine ranking. It basically focuses on the technique such as making sure that each web page has appropriate titles, Meta tags and the keywords are well targeted and distributed throughout the content.

Any site despite being the best looking, if the prospective client cannot find it or does not find it worth visiting, then the whole purpose of it being good gets defeated. The more friendly a site is to Google, the higher is its ranking. AS a result it attracts more traffic and more sales. So, a site appearing on page one of Google will attract more traffic and more sales rather than the one on page eight, which is rarely or never visited.

Keyword targeting is the key to success. It is backbone of SEO. All good SEO campaigns start with good keyword research. Selecting the right keyword gives a boost to the site thus fetching the targeted audience.

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Re: Search Engine Optimization - Online Marketing

Post  stylabrite on Fri Jan 04, 2013 12:50 am

Internet marketing, also referred to as i-marketing, web-marketing, online-marketing or e-Marketing, is the marketing of products or services over the Internet.


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