Tactics and strategy of using proven Search Engines Optimization

Google is the world's premiere search engine and currently is accounts for about 70% of the total online searches. If you have a website and you don't see it in Google, then you need to do something about it. The internet contains so much information that it would take a person several lifetimes to read a fraction of the information, it needs the best organization possible. The very resources (Google, yahoo, and Bing) that we use to search the web are also the companies that are responsible for keeping thing nice and neat, and easily accessible. If you want visitors to your site then you must learn some basic site optimization techniques. SEO or search engine optimization is a lifesaver for those of us who don't have a huge budget to pay experts to advertise our sites for us. Sadly, there is a lot of misinformation floating around about SEO and people apply these harmful methods to their sites. This article will be discussing some of the common mistakes that occur when you're trying to optimize your site.

Making the website with excess flash is a common SEO blunder made by beginner webmasters. While a flash on a website may look neat, it doesn't help you any with SEO. Many website owners try to make their site more impressive and appealing by adding a flash page, which obviously cannot be read by the search engines and therefore cannot be crawled.
If you want to get seen by the search engine spiders, you must have content on your site as that's what they look for. You will get ranked higher if you do this. Flash makes your website look good, so if you don't want to avoid it completely, you should add some text and graphics to your page so that you can optimize it for the search engines. If you add more text, your site will do better.

The second mistake is ineffective internal linking. Your internal linking structure is one more of the few SEO factors that you completely control. Your linking strategy can be your secret weapon that shoots you past your competition because most of them aren't utilizing it. Honestly, you probably won't find another SEO technique that will give you such all around good results. And these aren't short lived results. Many authority sites are masters at internal linking and that is one of the reasons why all of their pages usually have the spots 1 or 2 on the first page; an example would be Wikipedia.

Another SEO problem is choosing a bad title and description, as these can also affect your search engine rankings. Search engines use the title and description to try and figure out which theme is predominant within your text content and then rank you accordingly. Compared to how they were a few years back, search engines have evolved and grown to encompass more complex algorithms and more stringent criteria for ranking highly, so be vigilant about the details.