What are the most important elements of your online business presence?

Hi, Everybody,
Typically the five most important elements of your website will be:

*The content
*The Advertising
*The layout
*The Theme
*The navigation

Of those elements, the one which is most important to get right is your website navigation. The reason why website navigation is thought to be the most important part of the site, is that without good navigation, the rest of the site simply doesn't matter. Give people a confusing website navigational structure, and they will click away in droves.