Website Copywriting Attracts More Clients With These 5 Strategic Brags

Website copywriting faces a big challenge these days. Prospective clients and buyers get tired of reading the same promotional messages on every website.

Everybody promises, "Insider tips to take your business to the next level." Or, "Transform your life in 7 easy steps."

But do these claims really attract clients? I suspect visitors click away, muttering, "I've heard that before. And I don't believe a word."

You fill your practice faster if you brag about yourself -- shamelessly. But you have to brag strategically. Here's how I advise my own clients.

(1) Share your success stories

(2) Use numbers to gain trust. Let's face it

(3) Get other people to brag for you. Use testimonials to build credibility exponentially

(4) Brag about what you've done. You lose credibility if you can't document your claims

(5) Brag about what makes you different. Then tell us why it matters.