Operationalize Content & Digital Media Creation with SEO

SEO and digital asset optimization are not one-time events. Keyword demand will change and of course, new content and media will be published. To ensure keyword optimization of new content, it’s important to incorporate SEO with established content creation and promotion processes.

That might be updating the corporate styleguide with SEO and keyword usage rules or it might mean making programming changes to the web site’s content management system to prompt content creators with keyword cues when adding text or other media.