Effective Ways To Use Article Marketing

Article marketing seems to be the latest rage and with good reason. It's by far the best free method of promoting your business and increasing your sales and opt in subscribers.

By submitting your articles to article directories, article announcement lists, and ezine publishers, you accomplish several things. The first is that you begin to establish yourself as an expert in your chosen field. If readers get the impression that you are knowledgeable they are more likely to listen to you.

Next, you give the reader a direct link back to your website by means of attaching a resource box. There is a good chance that the reader will click your link to visit your website where they will see what you have to offer.

Most importantly, your article provides a one way non reciprocal link pointing to your website, which can increase search engine ranking. Extra weight is given to one way links by the search engines.

But many marketers are not comfortable writing their own articles. They just do not know how to put their thoughts into words. Or worse yet, they do not have any thoughts worth printing.

That is why private label articles are in such high demand these days. There are several of these services available and more seem to be popping up every day.

Your results will vary from the good, the bad or the ugly depending on how you make use of private label articles.

When uses correctly, private label articles can give non writers an advantage over their fellow article marketers. Good articles can help to boost your sales, website traffic and your subscriber lists.

A common mistake made by marketers using private label articles is getting lazy. They simply copy and paste the article and submit it, as is, with no personalization. At the very least, you should change the title. Most article directories require that your article be approved before they are posted. But do you'really think they read every article that comes in? Not likely.

They get dozens, even hundreds of submissions every day, so it's unlikely that your article will actually be read.

However, article directories automatically check their database to see if articles with the same title already exist. If a title match is found your article will be rejected.

It might be good to change some of the wording in the first paragraph so it's not easily recognized and also come up with a new title.

What you want to avoid at all costs is loading up your article with links so that it looks like nothing more than an ad. If you do this you'll be rejected and if you continue to do it you could get banned.

A good article contains useful information to the reader whether they buy your products or not. Give them good content and you will increase the chances that they will click your link in the resource box.

You can publish this article on your website or in your ezine. The article must not be altered and you must include the resource box below with live link.