Effective use of Article Marketing in SEO

Hi,
Article Marketing was one of the most popular and effective SEO method or strategy used by many experts and specialists in the past. However, its use had slowly dwindled due to rumors saying that the use of Article Marketing had become less effective, particularly in today’s SEO.

Why Article Marketing Lost its Effectiveness?

One of the many reasons why Article Marketing had lost its effectiveness in SEO is because of duplicate content. According to Google’s spokesperson, Matt Cutts, due to the growing concern of duplicate contents in the World Wide Web because of submitting one article in several different article directory sites or in blogs, Google had put less and less weight on articles.

According to recent Google algorithm change, Google now puts lesser weight on links coming from article directories due to the continues use duplicate content, as well as the use of article spinners which aims to eliminate the detection of duplicate content.

Because of this, many SEO companies had put lesser priority to the use of Article Marketing, while others have even discontinued the use of Article Marketing.

However, the use of Article Marketing is still as effective as it was before, if used properly while following the guidelines in proper link building and SEO.