10 Successful Steps to Converting Ezine Subscribers to Clients

A business website may inevitably attract a lot of traffic and can have the potential to create clientele from the traffic attracted, but without a proper Ezine subscription process, the odds of creating clients from web traffic is low.


Websites rarely attract clients without offering resources that would be of interest to a specific audience. And even when there is an abundance of information, visitors to a specific website don't always purchase the service or product being advertised.

People don't usually purchase a product or service without knowing more about the business providing it. Because of this, giving a reason for visitors to remain interested in your business is integral. The best way to do this is by offering an Ezine - a periodic free publication usually distributed by email and usually in the form of a newsletter, Ebook, video or any other type of useful information that may be of interest to the audience you are trying to attract.

Terry Z. a self employed business strategist and marketing consultant, as well as owner of Solo Entrepreneur, was able to increase subscriptions and web traffic by 70 per cent using thoughtful and ultimately useful steps. In turn Terry Z. developed a 10 sure-fire step process to getting people to your website, subscribing to your Ezine and eventually becoming a customer.

Step 1 - Do you have the right visitors?

Step 2 - Do your visitors know what you want them to do?

Step 3 - Is it easy for visitors to take action?

Step 4 - What's in it for your visitors?

Step 5 - Are your visitors put at ease?

Step 6 - Do your subscribers know to the next steps?

Step 7 - Do your subscribers know how to white list?

Step 8 - Is your confirmation email customized?

Step 9 - Are you delivering what you promised?

Step 10 - Are you sending a thank you email? And is it customized?