Kiss- Keep it short and simple

The Kiss Principle is well known I the field f marketing but seems harder to achiever in email marketing. Try to get your message across in two words rather than half a dozen as this will allow it to stand our from the rest of the content in the customer inbox.

The above points are just some of the basic guidelines you need to follow to create an email marketing campaign that is effective and won’t end up on the recipient’s trash folder. Try to keep in mind that choosing and using the right combination of words is vital in creating that all-important, attention- grabbing, email subject line.