How To Manage Wholesale Revisions

Hi Everybody,
Once you’ve identified problem areas, you can start to plan what resources you’ll need to make changes. There are lots of ways to manage the workflow for a wholesale upgrade of your product copy :

1. In-house staff :
Either full-timers or interns. This is the direct approach, and produces consistent results, but it can get expensive.

2. User-generated edits :
Think Wikipedia, where readers suggest edits to make the description better. This is clever and cheap, but you need a very large audience to get enough activity. Plus, moderation is necessary to keep the quality up.

3. Crowd sourcing. My personal favorite :
Revising large numbers of products is an ideal project for a team of remote workers, who can log-in on their own time and tackle them a few at a time. Crowd-sourcing tools are difficult to master, but once you nail down a process, you can plow through thousands of SKUs in a few weeks, with good quality results and no need for extra staff.