Recommended SEO Approach For Panda
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Recommended SEO Approach For Panda
Hi Everybody,
While most of what works now, has always worked, there is at least one important change.
The SEO model has changed with Panda in that, rather than getting as many URLs as you can indexed, you now want only your highest-quality, most important URLs indexed. Consistent signals should be sent as to which pages are most important:
Decide which URLs are canonical and create strong signals (rel canonical, robot exclusion, internal link profile, XML sitemaps)
Decide which URLs are your most valuable and ensure they are indexed and well optimized
Remove any extraneous, overhead, duplicate, low value and unnecessary URLs from the index
Build internal links to canonical, high-value URLs from authority pages (strong mozRank, unique referring domains, total links, are example metrics)
Build high-quality external links via social media efforts
Pay special attention to number 3 above. If your properties have low-quality or significantly duplicate content, it is best to remove those URLs from the indexes. Even a site with some high-quality content and lots of thin or low-quality content could see traffic deterioration because of Panda.
The new SEO, at least as far as Panda is concerned, is about pushing your best quality stuff and the complete removal of low-quality or overhead pages from the indexes. Which means it’s not as easy anymore to compete by simply producing pages at scale, unless they’re created with quality in mind. Which means for some sites, SEO just got a whole lot harder.
While most of what works now, has always worked, there is at least one important change.
The SEO model has changed with Panda in that, rather than getting as many URLs as you can indexed, you now want only your highest-quality, most important URLs indexed. Consistent signals should be sent as to which pages are most important:
Decide which URLs are canonical and create strong signals (rel canonical, robot exclusion, internal link profile, XML sitemaps)
Decide which URLs are your most valuable and ensure they are indexed and well optimized
Remove any extraneous, overhead, duplicate, low value and unnecessary URLs from the index
Build internal links to canonical, high-value URLs from authority pages (strong mozRank, unique referring domains, total links, are example metrics)
Build high-quality external links via social media efforts
Pay special attention to number 3 above. If your properties have low-quality or significantly duplicate content, it is best to remove those URLs from the indexes. Even a site with some high-quality content and lots of thin or low-quality content could see traffic deterioration because of Panda.
The new SEO, at least as far as Panda is concerned, is about pushing your best quality stuff and the complete removal of low-quality or overhead pages from the indexes. Which means it’s not as easy anymore to compete by simply producing pages at scale, unless they’re created with quality in mind. Which means for some sites, SEO just got a whole lot harder.
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