Why to Use long tail keywords

Hi Everyone,
SEO is growing with faster speed most of the major keywords are getting broader and webmasters falls in competition when they optimized their website. It's very difficult to top search engines for broader keywords. So it's better to use long tail keywords for your business to get online organic traffic.

People search things in a variety of different ways, and they search in this manner :

A person starts looking for new ipod they start their search with a head term like 'ipod'.
As the person learn more about topic,may be they decided they are most interested in 'Sony ipod', So they search for that short tail keyword 'Sony ipod'.

So now they decided to buy 'Sony ipod',but they want see if they can find a better deal.So the person starts using long tail terms like 'Sony ipod for under $200', 'cheap Sony ipod', etc.

Now you can probably understand that Short term keywords get more traffic but they convert less and long tail keyword get less traffic but they matched with human nature and convert more. Now you can probably understand why to Use long tail keywords.

Benefits of Using Long Tail Keywords

Newbie bloggers and SEO professionals are not actually familiar to the concept of using long tail keywords. Even I was unaware till I read some good posts written about it and did a bit research on this aspect.

As now I know the benefits, I want to share them with my readers:

Less Competition – The long tail keywords face less competition. I can prove that.

When I search for the following terms in Google.com, I got following results. Have a look:

• Sports Car: 1,420,000,000 results
  BMW Sports Car : 61,900,000 results
  Latest BMW Sports Car : 61,400,000 results
  latest BMW 135i sports car : 1,320,000 results
  

So what did you notice?
Longer the keyword fewer are the blogs matching to it and more are your chances to make a place in search engine results.