Tips To Improve Click Through Rate In Google Serps

Hi,
People usually apply various SEO strategies to draw more traffic to their website and improving the Click Through Rate (CTR) in Google SERPs, would be one of their SEO strategies of the process, as it helps in getting more traffic to a website.

First off, what actually Click Through Rate (CTR) is? CTR is a method of evaluating the success of an online advertising campaign of a website. CTR percentage is determined based on the clicks on ads or search results of a website by the user. Healthy CTR will drive more traffic to a website that also controls the Cost Per Click (CPC).

How to Improve CTR in Google SERPs?

1. Title Tags should be information oriented

2. Unique and Descriptive Meta Tags or Meta Description Tags

3. Descriptive URL Structure with Keywords

4. Using Rich Snippets

5. Author Verification

6. Social Media Network Buttons