Which Factors Make a Site Rank Well With Bing

Hi Everybody,
As you probably guess, the exact algorithm of Bing is not publicly available and because of that there is a lot of speculation about what weighs more for Bing (in comparison to Google) and what weighs less. Many SEO experts test different search queries, analyze the results, and based on that try to figure out what of the known SEO tactics works with Bing. For instance, these tests are quite interesting.

Some SEO experts even think that Bing is actually Live Search in new clothes (i.e. user interface), while others say that there are noticeable differences between Live Search and Bing. But there is no doubt that for now Bing is a significant improvement over Live Search in terms of relevance of search results.

Bing is hardly the first time when there is no agreement in the SEO community about the intricacies of the algorithm but if we can summarize, here are some factors, which are (or at least are strongly believed to be) of importance when Bing optimization is concerned :

1. Backlinks are of less importance

2. Inbound anchor text matters more

3. Link spamming won't do much for you on Bing

4. On-page factors matter more than with Google

5. Bing pays more attention to the authority of the site

6. PR matters less

7. Fresh content matters less

8. Bing is more Flash-friendly