Selecting the Right Keywords for Your WebSite

Hi,
The right keywords deliver more traffic because a link to your web site appears on page 1 of Ask, Bing, Google, Yahoo or any of the other 4,000 search engines crawling the web today. Here's why.

Think of a search engine as an elephantine file cabinet with literally millions of file folders stored in millions of drawers. This is the search engine index - its taxonomy, the way it sorts web sites, blogs and information associated with digital spaces. Your web site will be placed in one of those file folders based on the keywords you use in your HTML code (the code that actually produces the presentation layer of the web site) and the site skin itself.

If you're a certified financial planner, you want to make sure that "certified financial planner" and "CFA" appear in your HTML keyword tag and in the site text itself. Typically, search engine optimizers recommend a keyword density of 2%-3%, though some of these on-line marketers will go as high as 5% meaning that out of every 100 words of site text, five will be keywords.

An overload of keywords should be avoided. It's a practice called keyword stuffing, something search engines frown on.

Start by making a list of intuitive keywords - the keywords that you, the business owner, believe would be entered by search engine users looking for your goods or services. You, better than most, know what your prospects are looking for so start by making a list of 10 to 15 intuitive keywords.