What Is Good Content?
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Professional Webmasters Community :: Webmaster Speak :: General Marketing Forum :: Search Engine Optimization
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What Is Good Content?
Good SEO content has three primary characteristics:
* Offers useful information presented in an engaging format to human readers
* Boosts search engine rankings
* Attracts plenty of links from other sites
Note that human readers come first on the list. Your site must deliver value to its visitors and do it in an engaging way. Few sites specialize in a subject so narrow that they have an information niche all to themselves. You'll have competition. Set yourself apart from it with expert interviews, meaningful lists and well-researched resources. Write well or invest in someone who does; your investment will pay off in increased traffic.
Although search engines aren't your primary audience, they still influence your page rankings. In the days of early SEO, using keyword-stuffed META tags brought in plenty of traffic. People didn't hang around on a site that promised low air fares and delivered advertisements, but that didn't affect the search engines. Each iteration of the engines' algorithms got better at discerning valuable sites from clutter, though, so site creators had to sharpen their technique as well. Instead of META tags, they used keywords sprinkled throughout an article.
In April 2011, Google's algorithm change devalued keyword and keyphrase "spam" in favor of more nuanced means of determining a web site's value to viewers. This update sent ripples throughout the Internet. From major commerce sites to hobbyists' blogs, search engines boosted high-value sites and cast down some once-mighty sites that relied too much on keyword-stuffing. Keywords haven't lost their value, but they no longer provide the only cue to search engines.
If SEO keywords have become devalued, links have grown in value. If other sites link to yours as an engaging read, controversial screed or authoritative text, search engines view your page as a site that viewers will want to see and bump it up accordingly. Filling your site with link bait will get you noticed by search engines and the people who use them, and the best way to draw links is with strong, fresh content. Social media sites provide even more buzz for pages with great content. Those links count too, so court them with content-rich pages.
* Offers useful information presented in an engaging format to human readers
* Boosts search engine rankings
* Attracts plenty of links from other sites
Note that human readers come first on the list. Your site must deliver value to its visitors and do it in an engaging way. Few sites specialize in a subject so narrow that they have an information niche all to themselves. You'll have competition. Set yourself apart from it with expert interviews, meaningful lists and well-researched resources. Write well or invest in someone who does; your investment will pay off in increased traffic.
Although search engines aren't your primary audience, they still influence your page rankings. In the days of early SEO, using keyword-stuffed META tags brought in plenty of traffic. People didn't hang around on a site that promised low air fares and delivered advertisements, but that didn't affect the search engines. Each iteration of the engines' algorithms got better at discerning valuable sites from clutter, though, so site creators had to sharpen their technique as well. Instead of META tags, they used keywords sprinkled throughout an article.
In April 2011, Google's algorithm change devalued keyword and keyphrase "spam" in favor of more nuanced means of determining a web site's value to viewers. This update sent ripples throughout the Internet. From major commerce sites to hobbyists' blogs, search engines boosted high-value sites and cast down some once-mighty sites that relied too much on keyword-stuffing. Keywords haven't lost their value, but they no longer provide the only cue to search engines.
If SEO keywords have become devalued, links have grown in value. If other sites link to yours as an engaging read, controversial screed or authoritative text, search engines view your page as a site that viewers will want to see and bump it up accordingly. Filling your site with link bait will get you noticed by search engines and the people who use them, and the best way to draw links is with strong, fresh content. Social media sites provide even more buzz for pages with great content. Those links count too, so court them with content-rich pages.
Denverise- Rising Moon
- Posts : 215
Join date : 2011-08-19
Content is the King
Hello
Content is the King in whole Internet Marketing as this is the only thing which people see and Google crawl.
Content needs to be new and unique for every site otherwise it would not give you desired results.
It should be easily understandable and not copied.
Thanks
A2zchild
Content is the King in whole Internet Marketing as this is the only thing which people see and Google crawl.
Content needs to be new and unique for every site otherwise it would not give you desired results.
It should be easily understandable and not copied.
Thanks
A2zchild
bacati55- Posts : 20
Join date : 2011-07-20
Similar topics
» What Exactly Is Good Content?
» Seven Benefits Of Having Good SEO Web Content
» Good practices for content
» Advantage of Having Good Content
» How To Build A Good Seo Content For Clients
» Seven Benefits Of Having Good SEO Web Content
» Good practices for content
» Advantage of Having Good Content
» How To Build A Good Seo Content For Clients
Professional Webmasters Community :: Webmaster Speak :: General Marketing Forum :: Search Engine Optimization
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