Tips on Generating Leads Using Search and Social Media Marketing

Hi Everybody,
What constitutes the search and social media? It spreads over a much diverse Internet landscape which consists primarily of social networking sites, e-magazines, blogs and other promotional web sites. Here are some suggestions on how to use the Internet as a marketing channel.

Build Your Own Company Website
First and foremost thing to do as a part of your plant to generate leads using search and social media is to create your own product website. Invest time and money in designing of the website and present detailed information regarding your product. You can present contact information, product features, accessories or information about services provided by your company. Submit your site to the Google search engine. Consult a Search Engine Optimization (SEO) consultant to ensure a high ranking on Google search for the keywords relevant to your product. With the website, you have created a little island for yourself on the web from where you can send out connections and generate leads via social media.

Use Google Adwords
The next step in generating leads is to advertise via Google Adwords program. You can bid for the keywords relevant to your product or services. Google's advertising program will place your text advertisement on web pages that have relevant subject matter in them. When any user clicks on one of those advertisement links, they are directed towards your company website. You pay Google according to how many leads it generates in this fashion.

Advertise on Facebook
Another online advertising option is provided by Facebook, which lets you put up graphic ads on profile pages of users. One of the many advantages of advertising on Facebook is that it places ads on profile pages of people who may be the target audience for your product. You can also create a page on Facebook to promote your business. What will spread the word around about your product is the 'Like' or 'Fan' feature provided on the site.

Create a Dedicated Blog
Your company's official website serves to present official product information and present customer care features. You can back it up with a dedicated blog for your product where information about latest developments can be posted. This is also a good place to conduct surveys and gain customer feedback for your product. The blog can generate leads for you. You can also put up videos related to your product on Youtube and other video sites that may generate interest in your product.

Create a Wide Ranging Web Presence
Other than that, use every opportunity for creating web presence provided by networking sites like Linkedin, broadcast sites like Twitter, Yahoo answers and other promotional websites. Wider exposure automatically ensures better visibility and outreach for your product. Widening your web presence will ensure that you gain more customer leads. You can also implement article marketing via sites like Buzzle to promote your product. Use Internet affiliate marketing to generate leads.