A benefit to get a better score with the search engines

Hi,
It doesn't really matter what kind of website you have or what online business you run, you'll always need targeted traffic. And the best way to do that is to optimize your site for the search engines. If you are good at your SEO, you will find that you not only get the traffic you want but your conversion rate will increase, too. But, if you have never done SEO before, it's important that you read a few mistakes that can really hurt you if you're not careful.

You want to be favored by the search engines, not penalized by them. This is why it's crucial that you stay away from the following mistakes if you hope to reach your goals. You are about to read some blunders you shouldn't make if you hope to get that targeted traffic that converts.

You will want to stay away from the first SEO mistake and that's to stay away from too much flash. Even though flash gives your website the "coolness" factor, it's not really recommended when you're doing SEO. While flash looks neat for those humans reading your site, it's invisible to search engines so your site isn't likely to get crawled.

The search engine bots are more concerned with content and if they don't find it they'll leave. This is the only way to rank high. Flash makes your website look good, so if you don't want to avoid it completely, you should add some text and graphics to your page so that you can optimize it for the search engines. You have to have a lot of text if you want to rank high.

Choosing the wrong keywords is another mistake that webmasters make. Keywords are important because they are the searcher's way of telling you what he is looking for. Without targeted traffic you won't make any sales. Apart from that, choosing keywords that people aren't searching for doesn't really make sense. Understanding how to do keyword research correctly will greatly increase your chance of success with SEO. The key is to locate lower competition keywords and to build your content around them. Free keyword tools that can be accessed online are available to put together a list of keywords.

If you ignore the search engine guidelines, you are making a huge blunder.
This is why you will always want to heed those guidelines so that your SEO methods are always in the search engine's favor. The search engines are always changing their criteria so make sure you're always updated so that you avoid penalties. For example, Google constantly changes its guidelines so you must abide by those changes or you aren't going to rank very high. All in all, when it comes to SEO, you should always be ethical. There exist quite a few webmasters who don't know that they're hurting their chances for success by making these mistakes. Don't just stuff keywords in your site or it will be viewed as spam. You need to also consider that plagiarizing content will cause you to lose readers and the search engines could hold your site back. So whether you're hiring an SEO consultant or doing it yourself, make sure you indulge in the best SEO practices.