important Viral Marketing Tools:

•Understanding the market psychology: A 'free' service is an instant attention grabber.
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Nothing sells a product better than giving it free of cost initially. It may sound ironical but the strategy is very effective, especially in the case of web services. Promoting a product by offering trials directly or through the existing customer base lures a client to at least try it or recommend a trial to their near and dear ones.

•Being a receptive domain: Willingness to accept a remark whether good or bad is the hallmark of a responsible campaigner. People trust a service better if it is open to criticism and suggestions.

If a person feels more involved in the process, there is a high probability of that person using the product or service. People who have Internet access are especially prompt in commenting on a service.

•Scrutiny and resolving: Once a detailed analysis of product sales and its feedback is done, acting on the results is crucial. Viral marketing is a very sensitive medium. The information passed on at such speed also involves a lot of risk. The marketing medium cannot be controlled once the process begins. Therefore it is extremely important to project the desired and carefully studied image of the product. It involves rectifying the glitches or any shortcomings promptly and ensuring a constant watch on the market happenings.
Viral marketing is done through funny interactive Flash games, video clips, images, and textual content. Whatever is the size or type of online business you have, you can benefit from viral marketing through article writing and distribution since textual content plays a vital role in every form of communication, be it online or offline.