A little Information about PPC.

Pay per Click (PPC), or "paid search," is the act of placing text or graphical ads on advertising platforms such as Google AdWords and Yahoo! Search Marketing. Paid search works in conjunction with SEO because it drives immediate traffic (SEO takes much longer) and can provide valuable data. There is also a branding effect from having your web site listed in both the paid and organic sections of a search page.

PPC Advertising is a dynamic marketplace, the higher you bid, the higher your advertisement will be displayed in the list. As the name suggests, you don't need to pay for listing, but only for real clicks. It allows you to get maximum exposure, while you control the amount you want to spend on your marketing campaign. There are no risks and you can clearly track the effectiveness of your PPC Advertising campaign.