Driving Traffic to Your Website: Article Marketing or Google Adwords?

The importance of attracting highly targeted traffic to your website cannot be overemphasized. Routing traffic to your website can be your only means of survival, especially in the cutthroat world of ecommerce. Getting a high search engine ranking can be very difficult. Fortunately, there are a lot of website promotion strategies you can use to drive traffic to your website.

It’s a common business notion that if you want to make money, you have to spend money. One good way of spending money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your site. With a high volume of traffic to your website, even if only a small portion or percentage turns out to be buying customers, it is still a good average of profit generating income.

Numerous ways of advertising to drive traffic to your website has emerge on the internet and a lot of them are for free. There are also a number of them who are considered as paid advertising. Two of the most common forms of advertising are article marketing and using Google adwords which is a part of a Pay-Per-Click type of advertising, wherein you are charged when someone clicks on your ad. Both are proven to drive traffic to your website however they still differ in being cost effective.

On this post, I'll explain some pros and cons to both of these advertising methods. Let's start with article marketing.

Writing articles is one of the best web site promotion strategies you can use, and they can be very effective. How, you may ask, can writing articles help improve your web traffic? Read on...

1. You can reach more people. You can do this by submitting your articles to article directories such as ezine.com, articlebase.com, buzzle.com and a whole lot more.
2. Free Advertising. Submitting your articles to other websites presents an opportunity to advertise your website without paying exorbitant fees. Although you should avoid marketing language in your articles and make it informative and useful to your readers, you can always include your site's link in the resource box. By writing excellent, original and relevant articles, you not only give your site exposure, you are also creating a good impression on your prospects.
3. Ideal for beginners. This is good for internet marketing newbies who doesn't have the time to learn the do's and dont's of PPC. This way, they can still drive traffic to their website without spending tons of money.

The disadvantage of article marketing is if you don't know how to write a good and relevant content. Even those who can write can experience writer's block, wherein you can't even think of anything to write. It takes time and effort to produce a good and eye catching content.

Now, let's move on to Google adwords...

In using Google's Adwords, you pay a certain fee depending on the number of keywords your ad is keyword sensitive to. When a user searches Google's search engine for relevant words are shown as "sponsored links" on the right side of the screen, and sometimes above the main search results.

This method laser targets the traffic a site wants for their site. This also ensures that you are readily visible in the first page of a search result. Paying Google for this ad scheme ensures that your target group of people sees your ads. You drive your laser targeted traffic to your site which provides for their needs and wants. You can also be sure that you can meet their demands and needs.

Your chosen keywords will determine which content network shall feature your ad. The frequency of your ad shall also be determined by your allowed budget.